The 2026 Annual Activity Report from the European Gaming and Betting Association records online gross gaming revenue at €18.0bn across nine member operators. The total reflects a 34% increase compared to the previous year.
Market Performance and Wagering Trends
Total stakes placed reached €275.3bn, up 28% year on year. The count of individual bets rose to 248.7bn, a 40% growth. Average stake value declined to €1.11, down from €1.80 in 2021.Casino games generated €8.6bn, representing 48% of total revenue and growing 23%. Sports betting contributed €8.2bn, accounting for 46% of the market and expanding 49% to lead segment growth. Return to player metrics settled at 93.4%, while operator margins increased to 6.6%.
Member organizations now hold 401 licenses across 22 jurisdictions, compared to 321 licenses previously. The increase stems mainly from additional approvals within existing markets rather than expansion into new regions.