LSports and gripAI Launch Play Insurance for Sportsbook Operators

LSports and gripAI launched Play Insurance today, an AI-driven wager protection tool for sportsbook operators worldwide. The service allows players to purchase coverage for individual bets, with payout amounts calculated based on how closely each wager approaches a winning result.

AI Pricing and Payout Mechanics

The system operates through gripAI’s proprietary pricing engine, which was trained on a dataset of 2.5 billion historical bets. The algorithm generates a specific premium for every wager in real time by analyzing live odds, the number of selections, and individual player profiles. This per-bet pricing structure replaces standardized cashback programs, enabling operators to maintain margin control while delivering individual protection. The feature remains active when players utilize existing platform tools such as Cash Out.

Engagement Metrics and Platform Integration

Initial performance data shows that 37 percent of users select the insurance option, and 39 percent of those users make repeat purchases. Yoav Ziv, CRO at LSports, stated: "The tool addresses player retention by converting near-miss scenarios into continued engagement and additional revenue." Tal Hayon, CEO at gripAI, added: "The AI pricing model removes the traditional all-or-nothing structure of sports betting." LSports will distribute the product across its operator network, providing a standard integration process for platform deployment. The information was provided in a joint press release from both companies.